The album was released on October 15, 2013, whereupon it reached No. On August 15, 2013, Icon for Hire premiered their new single 'Cynics and Critics' via lyric video and announced their second album, the self-titled Icon for Hire. In an interview with KHRT-FM, the band expressed their desire for the album to be 'heavier.more aggressive', with more bubblegum pop production and possible hip hop elements. In December 2011, Ariel stated that, while the band had been focusing on extensive touring rather than writing new music, she had 'a feeling that we'll start piecing together some demos shortly.' In a later interview with TVU Music channel, she revealed that the band was in the early stages of writing songs for a second album. Also in 2011, the band acquired bassist Josh Kincheloe. The band also achieved success with the album's lead single ' Make a Move', which peaked at No. 13 on R&R/ Billboard's Christian Rock chart and had an accompanying music video exclusively released online by Guitar World magazine's website. It also sold more than 4,300 units in the first week of release and broke the record for first week sales on a Tooth & Nail debut album. The album made it on the US Billboard charts at No. 7 for Hard Rock Albums, No. 5 for Christian Albums, No. 16 for Alternative Albums, No. 22 for Rock Albums, and No. 95 on the Billboard 200. We can't wait to record our debut full-length and see where this road takes us.' They spent the last quarter of 2010 in the studio with producers Rob Hawkins and Aaron Sprinkle recording their first full-length album, Scripted, which was released by the label on August 23, 2011.

Because we've been doing this thing on our own for over two years, it feels great to partner with Tooth & Nail. 'It's a label that has a history of consistently putting out good music and really working side by side with their artists. 'We are thrilled to be joining such an established and well-respected group at Tooth & Nail,' shared the band upon their signing. The label then sent representatives to one of the band's shows, and eventually signed them in July 2010. In late 2009, the band was contacted by Tooth & Nail Records through Myspace. Tooth & Nail, Scripted and self-titled album: 2009–2015 During that same year, Davis left the band. Ariel has been quoted as saying of the performance, 'Our passion for music was there whatever we lacked in sound we made up for with enthusiasm.' Over the next two years, the band toured throughout the Midwest and released two EPs, the self-titled Icon for Hire EP in 2008 and The Grey EP in 2009. The band played their first show in a local club before an audience of family and friends, who gave them a positive reception. They chose their name as a satirical comment on the state of the music industry. The band officially formed in November of that year, after bassist Joshua Davis joined.

When the need for a drummer arose, Jump recruited Adam Kronshagen, an old friend he had held jam sessions with as a member of the local party scene (Jump was six months clean at the time). When the two met in 2007, Ariel, upon discovering that Jump played guitar, initiated a musical collaboration between the two of them. The band was formed in Decatur, Illinois by vocalist Ariel Bloomer and guitarist Shawn Jump.

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